{"title":"Our Best Sellers","description":"","products":[{"product_id":"baby-carrier","title":"S.01 Action Baby Carrier™","description":"\u003cstyle\u003e\u003c!--\n.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }\n--\u003e\u003c\/style\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/5BWVvFa5F8A\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Mission Critical S.01 Action Baby Carrier™ is the original baby carrier designed from the ground up specifically for dads. The tactical-style carrier is easy to put on and adjust, focusing on comfort \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003efor both dad and baby\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e while allowing your little one to \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eeasily\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e face in or out as they grow. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith style and ease of use as our top priority, we can confidently say that this is the dad baby carrier that you’ve been looking for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe S.01 Action Baby Carrier features a removable\/washable liner, sun shade, and MOLLE system on the front and back for your must-have attachments. The unique vest-like design is durable, and makes carrying your baby comfortable. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach infant carrier is made from high-quality and long-lasting materials, making this men’s baby carrier one that you will find yourself turning to time and again for all of your baby wearing needs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eKeeping both dad and baby in mind, we’ve\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e seamlessly integrated the S.01 Action Baby Carrier with the Mission Critical \u003c\/span\u003e\u003ca href=\"https:\/\/www.missioncritical.cc\/collections\/bags-s-01\/products\/daypack-zip\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eS.01 Action Daypack Zip™\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e for a complete and balanced front-carry system. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEasily carry your baby and your necessities on all of your outings and adventures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eChoose \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eyour men’s baby carrier \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ein one of three colors: Coyote, Black and Gray. You’re sure to find one \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eto easily fit your personal style.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mission Critical","offers":[{"title":"Black","offer_id":887910315,"sku":"10400B","price":185.0,"currency_code":"USD","in_stock":false},{"title":"Gray","offer_id":5077961987,"sku":"10415G","price":185.0,"currency_code":"USD","in_stock":false},{"title":"Coyote","offer_id":5077930051,"sku":"10410C","price":230.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/0079\/products\/pdp-s01-baseline-front-coyote.jpg?v=1622405746"},{"product_id":"baby-carrier-daypack-zip","title":"S.01 Action Baby Carrier - Balance Kit","description":"\u003cstyle\u003e\u003c!--\n.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }\n--\u003e\u003c\/style\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/5BWVvFa5F8A\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe time-tested combination of the S.01 Action Baby Carrier and the S.01 Action Daypack Zip is specifically designed to work together with a MOLLE-interface that seamlessly secures the daypack to the carrier.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith your baby facing in or out on the chest, and with gear on the back, weight is evenly distributed to keep dad comfortable. Easily access the magnetic changing pad without removing the carrier. Modular and versatile, the Daypack Zip is a highly reviewed standalone bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eKit includes:\u003cbr\u003e\u003c\/span\u003e+ S.01 Action Baby Carrier\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e+ S.01 Action Daypack Zip\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e+ Magnetic Changing Pad\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mission Critical","offers":[{"title":"Black","offer_id":2620012822552,"sku":"90845B","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Gray","offer_id":2620012855320,"sku":"90855G","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Coyote","offer_id":2620012789784,"sku":"90850C","price":345.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/0079\/products\/pdp-s01-balance-kit-coyote.jpg?v=1589217148"},{"product_id":"baby-carrier-backpack","title":"S.01 Action Baby Carrier - Access Kit","description":"\u003cstyle\u003e\u003c!--\n.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }\n--\u003e\u003c\/style\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/5BWVvFa5F8A\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"\"\u003eWhen you combine the Mission Critical S.01 Action Baby Carrier and \u003c\/span\u003e\u003cspan class=\"\"\u003ethe\u003c\/span\u003e\u003cspan class=\"\"\u003e S.01 Action Backpack\u003c\/span\u003e\u003cspan class=\"\"\u003e you get the\u003c\/span\u003e\u003cspan class=\"\"\u003e awesome combination of\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"\"\u003estorage and versatility. This kit is ideal for daily excursions with your baby and (maybe) even better for traveling .\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"\"\u003eWith its own shoulder straps, you can\u003c\/span\u003e\u003cspan class=\"\"\u003e easily remove the backpack at any point when you want to lighten the load. \u003c\/span\u003e\u003cspan class=\"\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0667\/0079\/files\/ec32dd532c54--S01-Kit-Dad-Cropped-db1dc3.jpg?v=1591163508\"\u003eThe backpack is designed to be worn on top of the baby carrier\u003c\/a\u003e for a complete system or on its own for a day out. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"\"\u003eWith features like a \u003c\/span\u003e\u003cspan class=\"\"\u003ehydration bladder pocket and\u003c\/span\u003e\u003cspan class=\"\"\u003e laptop \u003c\/span\u003e\u003cspan class=\"\"\u003esleeve\u003c\/span\u003e\u003cspan class=\"\"\u003e, this multi-function backpack works hard to ensure you have everything you need at your fingertips. \u003cbr\u003e\u003cbr\u003eKit includes:\u003cbr\u003e+ S.01 Action Baby Carrier\u003cbr\u003e+ S.01 Action Backpack\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mission Critical","offers":[{"title":"Black","offer_id":2637501890584,"sku":"90860B","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Gray","offer_id":2637501857816,"sku":"90870G","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Coyote","offer_id":2637501923352,"sku":"90865C","price":365.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/0079\/products\/pdp-s01-access-kit-coyote.jpg?v=1588185662"},{"product_id":"s-02-baby-carrier","title":"S.02 Adventure Baby Carrier™","description":"\u003cstyle\u003e\u003c!--\n.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }\n--\u003e\u003c\/style\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/c3hBTGzCCgM\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesigned for intrepid dads, the S.02 Adventure Baby Carrier™ \u003c\/span\u003eis sleek, versatile, and customizable to easily transition from one quest to the next. The carrier is easy to put on and adjust, focusing on comfort and allowing your little one to easily face in or out as they grow.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe S.02 Adventure Baby Carrier\u003c\/span\u003e\u003cspan\u003e™ \u003c\/span\u003eis lightweight and extremely strong. It's outfitted with convenient features for your baby including a sun shade and adjustable-width seat.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSeamlessly integrate it with the \u003c\/span\u003e\u003ca href=\"https:\/\/www.missioncritical.cc\/collections\/bags-s-02\/products\/s02-daypack\" title=\"S.02 Adventure Daypack\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eS.02 Adventure Daypack\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e for a combination that carries exactly what you need. Pair it with one of our extremely functional \u003c\/span\u003e\u003ca href=\"https:\/\/www.missioncritical.cc\/collections\/s-02-accessories\" target=\"_blank\" title=\"S.02 Accessories\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eattachments\u003c\/span\u003e\u003c\/a\u003e \u003cspan style=\"font-weight: 400;\"\u003elike th\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ee \u003c\/span\u003e\u003ca href=\"https:\/\/www.missioncritical.cc\/collections\/s-02-accessories\" target=\"_blank\" title=\"S.02 Adventure Insulated Bottle Holder\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eS.02 Adventure Insulated Bottle Holder\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e so you never get caught without crucial supplies for you and your baby. Choose from four colors, Titanium, Anthracite, Adventure Red and Ocean Blue.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mission Critical","offers":[{"title":"Anthracite","offer_id":28003638050896,"sku":"50811A","price":159.0,"currency_code":"USD","in_stock":false},{"title":"Adventure Red","offer_id":27860137902160,"sku":"50815R","price":159.0,"currency_code":"USD","in_stock":false},{"title":"Ocean Blue","offer_id":28003633627216,"sku":"50817B","price":159.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/0079\/products\/MC_S02_BabyCarrier_Front_titanium_grande_fc34b033-8459-4c4c-ab1d-389757ca2b60.jpg?v=1591401320"}],"url":"https:\/\/missioncritical.myshopify.com\/collections\/our-best-sellers.oembed","provider":"missioncritical.myshopify.com","version":"1.0","type":"link"}