{"title":"Products","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBuilt for dads who care about quality, comfort, and style, Mission Critical is ready for any parenting need.\u003c\/span\u003e","products":[{"product_id":"baby-carrier","title":"S.01 Action Baby Carrier™","description":"\u003cstyle\u003e\u003c!--\n.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }\n--\u003e\u003c\/style\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/5BWVvFa5F8A\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Mission Critical S.01 Action Baby Carrier™ is the original baby carrier designed from the ground up specifically for dads. The tactical-style carrier is easy to put on and adjust, focusing on comfort \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003efor both dad and baby\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e while allowing your little one to \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eeasily\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e face in or out as they grow. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith style and ease of use as our top priority, we can confidently say that this is the dad baby carrier that you’ve been looking for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe S.01 Action Baby Carrier features a removable\/washable liner, sun shade, and MOLLE system on the front and back for your must-have attachments. The unique vest-like design is durable, and makes carrying your baby comfortable. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach infant carrier is made from high-quality and long-lasting materials, making this men’s baby carrier one that you will find yourself turning to time and again for all of your baby wearing needs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eKeeping both dad and baby in mind, we’ve\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e seamlessly integrated the S.01 Action Baby Carrier with the Mission Critical \u003c\/span\u003e\u003ca href=\"https:\/\/www.missioncritical.cc\/collections\/bags-s-01\/products\/daypack-zip\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eS.01 Action Daypack Zip™\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e for a complete and balanced front-carry system. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEasily carry your baby and your necessities on all of your outings and adventures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eChoose \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eyour men’s baby carrier \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ein one of three colors: Coyote, Black and Gray. You’re sure to find one \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eto easily fit your personal style.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mission Critical","offers":[{"title":"Black","offer_id":887910315,"sku":"10400B","price":185.0,"currency_code":"USD","in_stock":false},{"title":"Gray","offer_id":5077961987,"sku":"10415G","price":185.0,"currency_code":"USD","in_stock":false},{"title":"Coyote","offer_id":5077930051,"sku":"10410C","price":230.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/0079\/products\/pdp-s01-baseline-front-coyote.jpg?v=1622405746"},{"product_id":"diaper-bag","title":"S.01 Action Diaper Bag","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOrganize exactly what you need \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003efor both you and your baby\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e with the S.01 Action Diaper Bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe wanted to create a dad diaper bag that checked off all the boxes.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e Low-profile, yet spacious, \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ethis messenger diaper bag has a\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e main compartment that features a removable divider for separating clothes and snacks from diapers and wipes. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEasily\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e access the main compartment while on the go with the convenient top-entry zipper.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAll of our dad diaper bags are made with high-quality and long-lasting materials, making them a dependable piece of baby gear that you can turn to again and again.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e Dedicated pockets \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ethroughout this messenger diaper bag\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e protect everything from pacifiers \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eand swaddles\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e to your phone, mini tablet, keys and wallet. Two external side compartments provide an insulated bottle pocket with a lining that can be \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003equickly\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e wiped clean,\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e making it both functional and easy to maintain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eShop the \u003c\/span\u003e\u003ca href=\"https:\/\/www.missioncritical.cc\/collections\/s-01-bundles\/products\/baby-carrier-diaper-bag\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eS.01 Range Kit\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to quickly combine the S.01 Action Diaper Bag with the S.01 Action Baby Carrier, \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003emaking it the total package when it comes to necessary supplies when on the go with your little one.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mission Critical","offers":[{"title":"Black","offer_id":887961375,"sku":"10500B","price":105.0,"currency_code":"USD","in_stock":false},{"title":"Gray","offer_id":12833758150736,"sku":"10520G","price":105.0,"currency_code":"USD","in_stock":false},{"title":"Coyote","offer_id":12833758117968,"sku":"10510C","price":105.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/0079\/products\/pdp-s01-diaper-front-coyote.jpg?v=1589930009"}],"url":"https:\/\/missioncritical.myshopify.com\/collections\/products.oembed","provider":"missioncritical.myshopify.com","version":"1.0","type":"link"}